Pink

Pink is making a comeback. What started as a timid touch of blush is now unapologetically making waves across the board. The timing couldn’t be better. In the past few years we’ve seen a massive overhaul in gender roles, stereotypes and expected behavior. Pink has spearheaded the movement.

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Impossible Builds

A nuanced reflection of organizing thoughts and memories in the form of materials, where bending the laws of gravity becomes the modus operandi, artists from all over the world give new meaning to what’s logically achievable and how materials behave.

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Urbanscapes

Despite their somewhat daunting looks and harsh realities, cities are the birthplace of cultural movements which have shifted behavioral standards and stirred political discourse.

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Glitch, Mix, Slide: A perpetual work in progress

In this report we explore the role of technology in creating high definition, works with an element of distortion or in a yet-complete state of flux, hybrid universes and flowing shapes, evolving in the bat of an eyelid.

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Here Come the 90's

The 90's make their way back to Fresh Future: the last decade of a century which shaped the world at whirlwind speeds. The culmination of a generation born war-free, worry-free and perhaps the last generation to be debt-free. The last crumbs of innocence through the eyes of the creators.

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Instagrammable

The Grammification of art was a strong contender and theme during our Fresh 18 awards. We showcase the ways in which photographers and models articulate confidence, attitude, how they decompose and restructure the meaning of Selfies and offer a fresh approach to fashion, styling and casting.

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Fantastic Beasts

Fantastic Beasts were a strong current in Fresh 18 awards and have rewarded us with spectacular entries that have captivated the energy and have given shape to creatures formerly living only inside an artist’s mind.

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Road Trip

What's the power that pushes us against our need for security and towards the urge to go? So many paths to take, so many ways to explore the beauty, the ordinary, the glorious and inconceivable grandeur of our Earthly home.

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A Testament to Artistry

The Best in Book for 2018. Recognising the highest-scoring entry from each genre of the six core Fresh creative category groups; art, film, photography, fashion, motion & 3D and design. Incredible talent and perfect execution.

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The Multiplier Effect

Due to the unique way that creatives can enter their work to either one or two different categories on Fresh, we're able to draw​ some interesting statistics on the highest scoring creatives, and how quality of entries stacks up with quantity.

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Ello Artists Invite Winners

Back in February we launched the Fresh 18 Call for Entries with a little help from Ello; the Creators Network. To engage Ello's powerful creative community we created an Artists Invite, and the response was incredible.

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All Categories Are Not Equal

Fresh Future was set up to be as inclusive and as transparent as possible, so here's an in-depth look at the creative categories; examining the scores of winning entries in a quantitative analysis session that reveals that both scale and quality play a role.

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